Media Interview: What You Say

Interview Tips from Marilynn T. Mobley

Marilynn T. Mobley, a personal friend who was a noted authority on public relations and media interviews, believed you could guide reporters rather than just follow along when they interviewed you. I do, too.

The three essential techniques that Mobley recommended are repetition, flagging, and bridging.

Repetition: “If it’s really a key message, don’t be shy about saying it several times,” Mobley advised: “Repetition equals retention.”

Flagging: “Flag” your key messages to keep the reporter focused on what you want to emphasize. Here are some phrases that you can use:

The most important thing to remember is…” “I’ve talked about a lot of things, but it boils down to three things….” (I particularly like this phrase because it performs two tasks, it flags and it pre-numbers, which gives you a chance to make all three points.)

Bridging: A “bridge” is a rhetorical technique that enables you to move from the question you are asked to a point that you want to make. Here are some useful bridge phrases: “Let me give some background information about…” “Let me just add…” “That’s not my area of expertise, but what I can tell you is…” “Actually…

What makes these concepts so useful is that they need not be restricted to media interviews. All of them work in conversations, in presentations, and in political arguments and discussions.

Excerpt from “The Scoop on Media Interviews” by Marilynn T. Mobley. Mobley former senior vice president and strategic counsel for Edelman.

***

THE Lincoln Quotation Book

Don’t get embarrassed using a spurious Lincoln quote. Every quotation in this book is authentic. 

The Words Lincoln Lived By

“This is a book to cherish and share.”—Bill Marriott, CEO, Marriott International, Inc.

“Not only does Griessman give us Lincoln quotes, but he also weaves each one into a little jewel of an essay on that particular subject.” Wayne C. Temple, renowned Lincoln scholar, Illinois State Archives

A stirring, inspirational treasury of quotations from our greatest and most admired president, the book offers rich material for interpretation, reflection, and spiritual guidance.

You will also enjoy Lincoln Speaks To Leaders by Gene Griessman and Pat Williams.

Don’t leave yet. You’re in a goldmine. Check out the great power phrases and unusual quotations. You’re already here. Why rush off?

 

 

Gene Griessman is an internationally known keynote speaker, actor, and communication strategist. His book “TheWords Lincoln Lived By” is in its 23rd printing and “Time Tactics of Very Successful People” is in its 43rd printing. His training video “Lincoln on Communication” is owned by thousands of corporations, libraries, and government organizations. He has spoken at conventions and annual meetings all over the world. To learn more about his presentations, call 404-435-2225. Learn more at Atlanta Speakers Bureau or at his website. His latest book “Lincoln and Obama” has just been released by Audible.
This entry was posted in Arguments/How To Argue, Media Interviews/How To Do Them and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *