Category Archives: Sales

Writing A Letter or Selling An Idea: Give Your Idea A Good Name

What You Call It Is A Crucial Part Of What You Say by Gene Griessman, Ph.D. You can write beautiful business letters yet be unsuccessful if you give your ideas the wrong name.  Ditto for sales presentations. Do careful research.  … Continue reading

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Sales Skills: How To Deal With An Objection And Close The Deal

How To Sell: Differentiate Yourself From What’s Been Tried Before Here’s a technique that has been used effectively by one of our contributors, super-salesman and philanthropist Hervey Ross.  Try it whenever someone objects,  “We’ve tried that before, and it did … Continue reading

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Business Strategy: When To Say What You Say

How To Get Past The Gatekeepers Think and call strategically:  Call early, call at lunchtime, call late. Make your calls at times when you are most likely to reach your target person. This tip is especially suited for people in … Continue reading

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