5 Ways to Self-Promote in Twitter Without Being Obnoxious
by Kelly Vandever aka @KellyVandever
Social media experts tell us it’s important to be part of the conversation on Twitter, that we should spend our time interacting with others, and tweeting cool things rather than shamelessly promoting ourselves.
I’m not going to argue that point. I don’t know if it’s been scientifically proven, but that sounds about right. Being overly self-promotional feels icky.But — if you have a website that you want to drive traffic to, if you need to get your name out there, if you want to use social media to market your business, I think you also need to talk about yourself.
So how do you say self-promotional things without being too obnoxious? Try these 5 Ways:
#1 – Tweet Valuable Tips
Don’t wait to give away valuable information until after the reader clicks through to your blog. Give them a nugget of information that will help them even if that’s all they read. If you provide value up front in a way that resonates with the reader, that will be all the temptation they need to click through and get more valuable information.
Sample tweet from @KellyVandever – If your presentation starts with the background of your company… it shouldn’t! http://speakingpractically.com/2010/07/13/common-mistakes-technology-presenters-make…-and-how-to-avoid-them/
#2 – Ask a Question
People love to be heard, so ask for their opinion.
Sample tweet from @KellyVandever – What do you think has had the biggest impact on the way you do presentations in the last few years? Tell us about it – http://blog.indezine.com/2012/01/speaking-practically-conversation-with.html
This example is an interview that I was asked to do for another website. I’m helping myself, since I’m featured in the article, and I’m helping the blogger who was kind enough to feature me. Plus we’re providing great information for the reader who follows the link. Twitter love for everyone!
#3 – Mention another Person by Name
If you wrote an article and mentioned another person who also happens to tweet, give them some love by mentioning their Twitter handle. It’s flattering to the person who gets the mention and they may retweet you…which gives you exposure through their followers as well.
Sample tweet from @KellyVandever – @presentationzen ‘s Garr Reynolds was right – @BillGates has become a better speaker! http://speakingpractically.com/2010/08/27/how-bill-gates-improved-his-presentations-and-so-can-you/
#4 – Pique Their Curiosity
Say something witty or controversial that will tempt the reader to click through to your post.
Sample tweet from @KellyVandever – Bob is thinking he should talk about his business at the chamber event. He’s wrong. http://speakingpractically.com/2011/02/10/wow-i-didn’t-know-that-presentations-that-promote-your-business-without-turning-people-off-–-part-1/
My buddy Jeffrey Tobin is great at this approach! Here’s a couple of his recent tweets using this technique:
Example from @JeffreyTobin – The 4 traits teenage millionaires can teach us about success. http://t.co/pQJyFTRH
Example from @JeffreyTobin – Sex + Drugs = Rock ‘n Roll in the Workplace. http://t.co/npMPJAfe #leadership #management
Tell the truth, aren’t you tempted to read those posts?!
#5 – The Straightforward Approach
You don’t have to be cutesy. Just tweet what you’re going to tell them in the article, and let them make up their minds from there. Plus if they’re searching Twitter for an article on the subject, they’re probably not going to be searching on cutesy terms anyway!
Sample tweet from @KellyVandever – What to do when the unexpected happens during your business presentation. http://speakingpractically.com/2011/01/25/surprise-–-not-always-the-best-thing-when-it-comes-to-your-audience…part-3/
So what do you think? Do these ways to self-promote seem less icky than others you’ve seen? What do you do that you think isn’t obnoxious? Or do you have proof that obnoxious works?
We’d love to hear from you!
In an attention-deficient, entertain-me-now, wait-while-I-post-that-on-my-Facebook-page kind of world, the typical business presentation is lame. Professional speaker, trainer, coach, tweeter and blogger Kelly Vandever is on a mission to change all that! An award winning speaker herself, Kelly helps organizations crank up their presentations with old-school practices and hi-tech techniques–all in an effort to make this world a better place for business audiences everywhere. Want to take your presentations from Lame to FAME? Contact Kelly today: http://SpeakingPractically.com or @KellyVandever.
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