What You Say After A Media Interview: Writing The Letter Of Appreciation
by Gene Griessman, Ph.D.
If you are interviewed for TV, radio, or print, be sure to send either the show’s producer or the interviewer a thank you letter.
The letter of appreciation is particularly important for executives or public-relations representatives of organizations. As business etiquette guru Letitia Baldrige put it, “The rare people who do write to thank the media are always remembered.”
Having conducted many, many interviews for TV, radio, and print, I can attest to the truth of that statement. I treasure those letters.
Here are some thank you letter templates:
“You were very kind to invite me to appear on the afternoon show. You and Elena are a terrific team and you handled my subject with great intelligence and skill.
“I appreciate your letting me give my side of the story. The fact that you are successful was proven by the number of people who told me that they saw the program the day I was your guest and who watch it regularly. I enjoyed being your guest. Thank you.”
If you are debating about how much effort you should put into writing a thank-you letter, remember Letitia Baldrige’s words. If you do it, she promised, “you will be remembered.”
–Adapted and excerpted from “Letitia Baldrige’s Complete Guide To Executive Manners.” I think it’s a classic and have refereed to it often.
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